The Downtown Alpharetta Trade Association (D.A.T.A.), now known as the Alpharetta Business Association (ABA), found in a survey of citizens that the community craved local fresh produce, “Alpharettans want a downtown where they can easily step out to pick up fruits and vegetables while shopping at local businesses and having lunch,” stated Kathy Ann Kessler of Galerie, a downtown Alpharetta clothing boutique. Many downtown merchants compliment the farmers market by running sales and specials during market weekends. In the spring of 2006 the farmers market took root under an old oak tree in Historic Downtown Alpharetta in the city parking lot. The idea was to promote and help local farmers and artisans and the citizens. Currently, the market is open to farmers, makers of edible home goods, artisans and Southern food and veggie vendors. In 2006 the farmers market was held bi-weekly through the fall growing season and included seasonal plants and flowers. Due to its success, in 2007 it was expanded to weekly markets, and in 2008 the time was extended. In 2009 the Market moved to a nearby location along a closed-to-traffic portion of Old Roswell Street and Jones Avenue. In 2010 the Market moved to the big parking lot next to city hall on Main street. Then in 2011 a Gazebo and signage was added to mark the now permanent market location. Alpharetta Farmers Market is open to the public. Admission is free. Free parking is available throughout Historic Downtown Alpharetta. Market hours are 8:30 a.m. to 1:00 p.m. every Saturday from the middle of April to the last week of October.